Free guides

Practical guides for a stronger local business.

One page each, written for Nova Scotia businesses \u2014 Valley towns, Canadian rules, Canadian dollars. Enter your email and the guide lands in your inbox. If you read one and fix the problem yourself without ever hiring me, that is a good outcome.

Free guide · 01

Getting named when someone asks an AI for a recommendation

What ChatGPT, Gemini and Google AI answers actually read on your site, and the six things to fix.

Free guide · 02

The 20-minute invoice audit

Work out what late invoicing costs you, in dollars, using numbers you already have.

Free guide · 03

Asking for a Google review without it being awkward

The wording, the timing, and the one thing that makes people ignore the request.

Free guide · 04

What to automate first

Four questions that tell you which task is worth automating and which ones are not.

Free guide · 05

Questions to ask anyone building your website

Including me. Eleven questions that separate a developer from a template reseller.

Free guide · 06

Where your business data actually lives

Plain-English data residency and Canadian privacy law for small businesses.

Your email goes to me and nowhere else. No drip sequence, no list you have to escape from. Ask me to delete it and I will, same day.

Occasional, not relentless

One practical idea, twice a month.

No trend-chasing. Just useful ways to cut admin, get found, and stop chasing invoices.

A clearer next step

A free system audit, and a working sample in one day.

Tell me the worst hour of your week. You get back a real working piece of the fix with your name on it — not a proposal, not a discovery call.

Get your free system audit