Waypoint
Free system audit
Websites that get read

A website search engines and AI assistants can actually read.

Ask an assistant who the best plumber in Kentville is and it will name three businesses. It can only name a business with a page it can read. Services written in words, towns listed by name, hours in text. Not baked into a photo, not living only on a Facebook page.

Get a free system audit What it costs
What you get

What is actually in it.

  • Services and towns written as text, so machines can parse them
  • One obvious next step on every page
  • Structured data describing your business in a format machines read literally
  • Fast on a phone, on Valley data speeds
  • You own the code and the content. No lock-in and no penalty for leaving
  • Your domain, and your own hosting account if you want it that way
  • Website maintenance on the monthly: hosting, changes and support, from $60 a month

How it runs

01DiagnosisHow work actually flows through your day
02Scope and fixed priceYou are not asked to spec your own site
03BuildPlain, fast, readable, no build step to break
04LaunchThe monthly starts here, not at signing

Every timing here is a setting inside the tool, not a result claimed on your behalf. Check them yourself the week you launch.

Who asks for this most

Built for these first.

T

Trades & contractors

Invoice from the drivewayPlumbing, electrical, HVAC, excavation, roofing, landscaping, moving.
R

Restaurants & cafes

No commission on direct ordersRestaurants, cafes, bakeries, food trucks, breweries, caterers.
S

Shops & grocers

Standing orders in one tapGrocery, hardware, garden centres, butchers, farm markets, gift shops.
Frequently asked

Straight answers.

I have a Facebook page. Do I need a website as well?

For being found, yes. Assistants that answer "who should I call" read the open web, and a Facebook page is largely closed to them. A Google listing is read, but barely. If your enquiries all come from word of mouth today, that is worth saying out loud before you spend anything.

Can you promise I will rank first on Google?

No, and neither can anyone else. What is achievable is being readable, specific and reachable. Unreadable is the only guaranteed loss.

Do you look after the website once it is live?

Yes. Website maintenance is what the monthly is for: hosting, changes and support, from $60 a month. A new service, new hours, a price change or a broken form, you text or email one person in Kentville. No contract term.

What happens if I stop paying the monthly?

The code and the content are yours. There is no lock-in clause and no exit penalty. If you go, the site goes with you.

Would a template builder be cheaper for me?

Sometimes, and if so I will say which one. If all you need is five pages that never change, paying me is the wrong call and I would rather tell you than take the money.

Often paired with

What people usually add next.

Custom workflow tools

The small piece of software your business needs that nobody sells off the shelf.

How custom tools get built

Custom AI tools

The AI drafts the quote, the reply or the summary. A person checks it and decides.

How the custom AI tools work

Getting it out of your head

Jobs, quotes, renewals and follow-ups in one searchable place.

How job and customer records work
A clearer next step

A free system audit, and a working sample in one day.

Tell me the worst hour of your week. You get back a real working piece of the fix with your name on it — not a proposal, not a discovery call.

Get your free system audit